How to Effectively Execute a Commercial Photo Shoot

Steve Colby is a national and international director and cinematographer with filming experience within and outside the United States. He heads Pogo Pictures, a leading commercial production corporation in the southeast United States. A resident of Atlanta, Georgia, Steve Colby has produced successful tourism campaigns throughout the country and has a keen interest in photography.

Commercial photo shoots are crucial to how the general public perceives products and brands. Accordingly, commercial photographers must consciously expand their client base and engage with their clients to yield ideal creative visions for a commercial photo shoot.

Once commercial photographers understand what the client wants, they must identify the appropriate equipment. These tools must be of the quality and standard the project requires. Over time, a commercial photographer should procure the best cameras, tripods, and digital editing tools.

Furthermore, commercial photographers should be conscious of their color choices and their effect on the general public. These choices apply to the brand or product and the surroundings of the shoot, which could be a studio or an outdoor location. A production team should also balance ingenious techniques and simpler design styles for an effective photo shoot.